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Bing integrates Twitter messages on their results

Technology News

d capacity is limited, however, the operation allows the browser to gain ground and No such tools.



(Reuters) - Microsoft added some messages from Twitter within the search results Bing, gaining some ground on their competitors, even though capacity is limited .

For now, the U.S. giant is appending " several thousand people, based mainly on their own monitoring and shipment volume, as written by Sean Suchter , general manager of Silicon Valley Search Technology Center of Microsoft , in his blog .

The company seems not to work directly with Twitter to offer this capability . " think it is a first step towards using public API to expose Twitter Tweets searches people," he wrote.

Although the launch of Microsoft Wednesday is limited , is part of its recent launch of products as other major suppliers not indexed search recent messages from Twitter .

Most search engines deployed a link to the page person on Twitter and could lead to previous messages of Twitter. The new offering from Microsoft will list Recent Posts and other individual search results.

function improve gradually, so some users would not see the messages of Twitter immediately.

The new feature was released at the same time where it became public that Bing continues to grow in popularity , although slowly , but what makes . The researchers

in StatCounter say Bing has increased participation of Microsoft in market of searches by 1% during June in the United States even of behind Yahoo and well below the Google by a huge margin . Although Google lost some market share of this month, still has 78.48% of market share of , found StatCounter. Original

Note: Bing integrates Twitter messages on their results

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ingredients creativity benefits planning


Marketing + Advertising
Creativity has two dimensions: the innate and learned, but the amount is determined in the genetic lottery.



could say that all we creativity, but comes amount determined in genetic lottery. Large creative geniuses in all fields - the arts, the sciences , the business or any other field - they are because they are born with that quality .

On the other hand, for those who do not have the gift all is not lost! . those who aspire to improve their levels of creativity , which are are, may . " As ?, using it.

If we focus the issue in the business world appear two common factors the company and people. To enhance creativity will require that the two factors act coordinated.

The ingredients that company will have to make are conditions that stimulate to the people use their creativity . These conditions will cover such areas as :

- the corporate culture, which should reward the creativity , the new approaches the improvements and minimize the value of errors and failures of failed initiatives.

- selection and training of people : You need to choose , form and encourage individual creativity the .

- physical environment: the arrangement of the elements of work, the decoration the environment that contribute to all flow in the right direction .

Meanwhile, people should have the provision , the orientation the will focus of their work by of creativity an ally . Continually thinking about how to improve tasks that make up their responsibilities to increase its performance. Thinking how to make your job element is a live improve over time ability to compete the company . Original

Note: ingredients of creativity

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6

Consulting

Faced with the current economic crisis, strategic planning can give a company an easier path.



Given the vagaries of the market is exposed to the companies is essential conduct a strategic planning to short and long term before any eventuality .

Given this half the planning comes to represent the process through which organizations analyze the context , external and internal , to formulate goals According to the analysis , and then design strategies and courses of action intended to achieve .

Therefore, whatever the size a company the planning is fundamental for success of this due to following reasons :

1. Reduces uncertainty and minimizes risk
The planning allows uncertainty falls as the risk at analyze the current situation , the possible future events , propose objectives and draw courses of action.

2. Builds commitment and motivation
The planning generated identification of members the company with objectives and, therefore, motivates in achievement.

3. Company serves the entire
serves as base stop other administrative functions ( organization, coordination and control ) to organize resources , coordinate tasks or activities , and control and evaluate results ( allowing to compare the results with the planned ).

4. feasible
Before being made, consider the resources and real capacity of the company and not proposed objectives or strategies that are outside of range of possibilities of company.

5. It is flexible
must not be written in stone, this means that it must be flexible enough to allow changes or corrections when they are needed , for example, where must be adapted to sudden changes of market.

6. Is permanent
The planning is a continuous process a Having completed the objectives, the management should propose new goals. Original

Note: 6
planning advantages
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The 18 sustainable companies

Eco-Sustentables

Conozca las empresas de tecnología preocupadas por el medioambiente de lista elaborada por Greenpeace.



Empresas consientes con el medio ambiente , que utilizan la eficiencia energética y se preocupan por la reducción de CO2 , son los tópicos considerados dentro de esta lista verde elaborada por Greenpeace .

Se presenta la Classification of 18 top manufacturers of personal computers, mobile phones , televisions and game consoles according to their policies on chemicals, collection and recycling of waste products and climate change.

The first place of the list Nokia leads, which in the opinion of the environmental group the company has reinforced its leadership with new targets for reducing of CO2 emissions of .

In second is Samsung , company rising two places from last year to after support for global cuts of emissions to tackle to climate change . While in third are Sony Ericsson and Philips quarter.

Meanwhile, the following places are occupied: Sony (5 º), LG Electronics (6 º), Toshiba (7 º), Motorola (8 º), Sharp (9 º), Apple (10 º), Acer (11 º), Panasonic (12 º), Dell (13 º), Lenovo (14 º), Microsoft (15 º), HP (16 º), Nintendo (17 º).

The company number 18, Fujitsu Siemens Computers was not evaluated this year . Greenpeace reports that this company will only be to Fujitsu , so it will be integrated in next study. Original

Note: The 18 sustainable businesses

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9 keys to do a good briefing

Marketing Strategy

If you want your marketing strategy to be effective, the manual should answer the essential questions to guide your campaign to success.



The briefing is perhaps the most controversial element of any campaign or action of communication, and also the most important .

is the document that is based your campaign advertising and should facilitate the task of marketing .

If misdirected , everything derives of it will be too.

A briefing is not to occupy a more of or two pages of text, it is not necessary in PowerPoint presentations not overextend in each point .

is much more useful for creative have clear answers and concise these questions that have a lot of information . If need , ask you the .

However, that does not mean it short it easy . The briefing is ideal containing clear answers, concise and inspiring to the following questions :

Why we want to do an act of communication?
first thing we do is describe briefly what is the problem that we face .
may be a loss of market share of the launch a new product the need of loyal customers to a inappropriate positioning of the brand . There are hundreds
reasons why should put in place an action communication.

What do we get? Here
define what is the ideal solution to problem in the previous question. This is
become the target of campaign, so the solution can increase sales by X units , encourage the consumption repetition, reposition the brand.
The response this question is not simple, but fundamental for the campaign really help solve the problem .

Who are you going?
important thing is avoid the descriptions purely demographic (age, sex, habitat and social class).
are important , but by themselves not help much . Interestingly
complement to descriptions of habits and attitudes (what they do, how they are and what they think the people that we are going, etc..).

How do we want to see us?
This is an offer image as clear as possible how we are perceived and how want to be perceived in the market in relationship with our competitors .
This will normally use a positioning map .

What do we mean?
One of the key of effective communication is the message center in a single idea. To do this we will focus the benefit of our product or service that best to help us achieve the objective of action.

Why do we believe?
The credibility any of our messages is fundamental, both for people to which we turn to the creative work to be in campaigns.

How do we want to say? This is the
time focusing on the tone and style that want to have our communication, which typically are defined the essence of own brand.
What we do at this point is describe , adjectives through the atmosphere that want to convey the communication pieces.

What is the available budget for this campaign / action?
This is the easiest question of answer, but not the least .
need to know what media is available to properly size the actions. Original

Note: 9 keys to do a good briefing

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Obama: U.S. troop withdrawal from Iraq is a milestone



International News The country should be controlled by their own leaders, Sunnis, Shiites and Kurds.


(AP) - The U.S. President , Barack Obama praised the withdrawal of U.S. troops from towns and cities in Iraq as a milestone, but warned ahead " difficult days."

" today's transition is further evidence that those who have tried to throw Iraq into the abyss of separation and civil war are on the wrong side of history "Obama said the White House .

Obama, who has become the end of the war six years in Iraq an important policy priority of exterior, was speaking hours after a car bomb in northern city of Kirkuk caused the death at least 30 people and injured 65 others.

The explosion stressed fragility of the Iraqi security .

The country was nearly devastated by sectarian attacks of retaliation between 2006 and 2007 that caused the death tens of thousands and displaced millions more. Despite

with large bomb attacks in recent weeks , U.S. officials say overall levels of violence have fallen . Obama

said U.S. forces had complied with the deadline June 30 to complete their withdrawal of troops in urban areas and hand over control full to forces of Iraqi security .

All U.S. troops should withdraw of Iraq in 2012 , years after invade the country to overthrow Saddam Hussein to .

The Bush said the future of Iraq was now " in the hands of his own people ", and Sunni leaders , Shiites and Kurds had to take difficult decisions to resolve disputes that have been obstacles to a genuine reconciliation policy . Original

Note: Obama: U.S. troop withdrawal from Iraq is a milestone

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Mexico leader in renewable energies Marketing Mix Variables

News Mexico

Mexico, along with four other economies, exports lead to better use and renewable energy utiización.



The World Trade Organization (WTO ) said Mexico is among the five leading countries in terms of export of products for better utilization , so as also to the use of renewable energy .

The group also make Hong Kong , China , Thailand and Singapore , who along with Mexico noted for their production and marketing outside clean technologies. The

products that are considered within the line of renewable energy equivalent to 2.2% of the tota l Mexican exports, the report says " trade and climate change " issued by the international body .

Moreover, in the case of specific water heaters for solar by , ranging from domestic use to industrial and pools, Mexico is the main exporter of this line class of articles with sales in 2008 for U.S. $ 316,110,000 according to data from the Ministry of Economy .

" On average, depending on equipment, an area of \u200b\u200b2 square meters heats 180 liters between 12 noon and 4 pm, which allows hot water for domestic consumption all day, "said Jorge Davila , director of Sunway , company dedicated to the manufacture of these items .

addition of water heaters , in Mexico occur solar panels and components for generation of electricity .

Note Original: Mexico leader in renewable energies

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Marketing Strategy

There are many marketing tools that can be combine and if aligned and properly applied, will be responsible for leading your product or service to the target.



The Market Research is the key to understand the behavior of clients and how they should align the tools of marketing to achieve higher percentage of effectiveness.

The specialists in marketing use a series of tools to achieve goals they set through their combination or mixture ( mix).

The marketing mix is defined as the selective use of variables of marketing for achieve the objectives business. McCarthy

to mid twentieth century , it called the theory of the " four pes " since uses four variables, whose initial start in English by 'p '


Place Product -----> -------> Product Distribution - Wholesale
Promotion -> Promotion
--------> Price Price

is important decide whether they want brand is known of quickly, or if we are looking to sell more only in the shortest possible time . Continued

search for new channels (alternative channels), changing the presentation of products, the public relations the promotion in point of sale the participation in sweepstakes from purchase a product , the discount coupons of the sum of points for certain then benefits, a gift or directly a differentiated service the rest of the consumers are incentives to which you access daily and which often let us seduce.

But success in implementing of the marketing company involves two elements : choice and research, the first obviously can not control, you'd better have a good research.

The sum of the variables the marketing mix , always aligned correctly applied and , will be responsible for directing to product or service toward the target. Management, monitoring, study, the redesign and relaunch almost constant them will be responsible for the durability of achievements and even the possibility to achieve new goals to be fixed for the long term .


Note Original: Marketing Mix Variables

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iTunes Music Store comes to Mexico

Mexico Technology News

On August 5, virtua Music Store from Apple, will be available to Mexicans.



(Reuters) -. The famous virtual establishment of Apple, iTunes Music Store , is dated Mexico arrival. reported a source close to the company, the store will open its doors August 5 this year.

Thus Mexico would become the first Latin American country will have access to this store with the largest music catalog of world, with approximately 10 million songs . For

to products that offer the iTunes Music Store in music expected with a cost of $ 15 pesos per song . At least in the U.S. ( EU), the price by song is 69 cents, 99 cents and $ 1.29, while the full album cost $ 9.99.

As movies with DVD quality , income in the U.S. reaches the $ 2.99 for catalog titles and $ 3.99 for releases.

worth noting that in Mexico there are already virtual music stores like Ideas Music Store of Telcel, Digital Mixup , Tarabu and Nokia Music Store. Original

Note: iTunes Music Store comes to Mexico

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Steve Jobs returned to Apple

International News

The company's president returns to work after undergoing a liver transplant.



(Reuters) -. Apple , company known for its computers and computer products confirmed that its president , Steve Jobs had returned to work after more than five months of the onset of a disease marked a liver transplant of .

The spokesman the company , Steve Dowling, said: " Steve returned to work. " comes to Apple a few days a week and works at home at other times " he added, without specifying what date Jobs had returned .

The management is a underwent liver transplantation in Memphis in the state of Tennessee , during low by disease. While the hospital failed to disclose the details of if your state said " is recovering well and his prognosis is excellent .

Titles the company, which has its headquarters in Cupertino California in , did not react immediately the news and rose 62 cents to U.S. dollars to $ 143.06 in Nasdaq .

The absence of nerve Jobs put to investors by the future of the firm and saw not a clear successor for of cancer survivor . Original

Note: Steve Jobs returns to Apple

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4 tips for effective sales management

Marketing Strategy

Follow the four rules of Neil Rackham, marketing and sales expert, to learn to manage a sale effectively and achieve success.



The sales within a company are so important as of investment projects , being one of the gears that allow your operation, as well it is generation of profits .

In this regard, expert speaker and thinker on marketing and sales , Neil Rackham , points out some key to face sales process of errors without . Through four infallible rules Rackham advised to big business how to effectiveness in selling products and services. Get to know:

1. Fewer opportunities, but further
In a world where intelligence sell with exceeds sell in number who think they can beat based on superficial knowledge account are positioned in the failure .

2. Build on the skills of their employees
By using his position of authority , damage the credibility and capacity of its people without realizing . Therefore, should not underestimate the capacity of a group, everyone is there for a special feature , miss them.

3. Conduct an exit strategy
The smart managers should to prepare client for quiet output . They built your sales agent of , have of resources and implementation support and clarify its role is not a temporary addition the sales effort of . Avoid phrase, " The client keeps calling me and is offended when I refer you to a sales agent ."

4. Make a difference
The only common factor that can exist between a director and other is that they are there to do something specific that they and only they , can do . Original

Note: 4 tips for effective management of sales

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rejects Porsche's VW takeover bid



VW's bid to acquire about half of the sports car maker is not an option, Porsche said.



The offer he made Volkswagen (VW ) to acquire the 49% of Porsche was rejected by the German shipowner of sports cars.

The spokesman of Porsche Automobil Holding , Albrecht BAML , said the offer of VW " not a viable option ", because for VW acquire a portion of Porsche, the maker based in Wolfsburg would take a credit of U.S. $ 15.150 million . The

Porsche company confirmed earlier this month it was in talks with Investment Authority of Qatar , the main signature of small state to acquire a state fund investments of .

Porsche's debt tripled is to € 9 billion accumulated when his participation in largest manufacturer of automobiles of Europe by sales, forcing him to give his plan to seize 75% and gain access to of cash reserves of Volkswagen.

Note Original: Porsche rejects bid for VW

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What are you in a newsletter

Marketing Strategy

A newsletter can be a means to meet the needs of its client, know the process 'Eye Tracking' to find out which are fixed when they receive one.



The big problem of designers and executives in charge of the construction of web pages and informational newsletter, is the order of spaces is ie, the correct distribution of information so that it is of interest for reader.

Within this context , emerged technique called "Eye Tracking " highly accurate way of analyze the movement of pupil of the eye , and the results help determine, among other things, the effectiveness and clarity of design In this case, a template e-mail . Here are some tips of this new methodology : Scanning


The main behavior that makes the reader is to scan the message in downward and to the left .

Titles
The reader is set mainly in titles. You must make titles are of greater size and the work creativity to make them attractive .

The first words
The Internet tend to notice first two or three words of principle of message and as happens with the line Case ( the area where the first words ) is the zone important.

introductions
An important point is that people largely choose to avoid the typical introduction of newsletters, 67% of users do not stop to read the introductions of these post . Anyway, a brief introduction may provide " the personal touch of a company " a newsletter . And if we also introduce relevant links , get an active response by the reader.

selection Fast and The
of average time of browse and see a newsletter after having open is only 51 seconds while read the full a 19% of newsletters they receive. The offer a of quality content and to provide real value to users is fundamental to read an entire message .

The left column
Depending on the design each newsletter , general rule the left column is more important .

font size
The sources with larger , work better. Original

Note: What are you in a newsletter

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How to avoid falling into deceptive loans

Consulting Companies

financial advantage frivolous moments of economic crisis to offer attractive loans that are fraudulent. Do not be fooled.



In times of crisis, many people, for lack of liquidity , choose borrow to finance their projects . While the credit market is broad, sometimes there are oversights by the regulators , letting the existence of predatory lenders and abusive .

"How to discover ? Well, a good measure is away of these companies of little prestige, as well as doubts about low interest rates offered. Here are some keys to identify .

1. Too good to be true
Usually these deceptive entities show offers too good in comparison what we can find in the market. personal loans, mortgage , automotive , etc. Moreover, it not rush in acquire a credit , if these companies what pressure.

is estimated that there companies offering loans confusing, misleading and difficult of pay, not allowed to accumulate surplus and eventually may result in the loss of home by lack of payments.

2.
money upfront If a lending institution of asks for a payment by advance can mean very negative signal . This is because or more likely is being compared to a fraud. Request

a loan means the interest a person by receiving money , therefore, has no sense that have that give money to get one .

3. variable interest rates A credit
with adjustable rate of interest can be a good tool for loan for some consumers . But it must analyze what advantage receive a favor .

If you have an interest you can change , then should think what is the worst of cases, not the best .

4. Loan too large
Having more money, not always the best . For So be aware if an institution financial motivates him to commit a loan too big .

5. Excessive fees
Some fees are truly legitimate , experts estimate , claiming that some of them may be hidden fees not appear in the breakdown of costs .

thing to do is be outstanding of excessive fees or additional charges . Add all amounts for which you are gaining. The figures that appear in the loan documents should be the same as those appeared in the initial offer.

Note Original: How to avoid falling deceptive loans

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