What Does Bang Bros Do

What are you in a newsletter

Marketing Strategy

A newsletter can be a means to meet the needs of its client, know the process 'Eye Tracking' to find out which are fixed when they receive one.



The big problem of designers and executives in charge of the construction of web pages and informational newsletter, is the order of spaces is ie, the correct distribution of information so that it is of interest for reader.

Within this context , emerged technique called "Eye Tracking " highly accurate way of analyze the movement of pupil of the eye , and the results help determine, among other things, the effectiveness and clarity of design In this case, a template e-mail . Here are some tips of this new methodology : Scanning


The main behavior that makes the reader is to scan the message in downward and to the left .

Titles
The reader is set mainly in titles. You must make titles are of greater size and the work creativity to make them attractive .

The first words
The Internet tend to notice first two or three words of principle of message and as happens with the line Case ( the area where the first words ) is the zone important.

introductions
An important point is that people largely choose to avoid the typical introduction of newsletters, 67% of users do not stop to read the introductions of these post . Anyway, a brief introduction may provide " the personal touch of a company " a newsletter . And if we also introduce relevant links , get an active response by the reader.

selection Fast and The
of average time of browse and see a newsletter after having open is only 51 seconds while read the full a 19% of newsletters they receive. The offer a of quality content and to provide real value to users is fundamental to read an entire message .

The left column
Depending on the design each newsletter , general rule the left column is more important .

font size
The sources with larger , work better. Original

Note: What are you in a newsletter

Source: Altonivel.com.mx
www.altonivel.com.mx

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How to avoid falling into deceptive loans

Consulting Companies

financial advantage frivolous moments of economic crisis to offer attractive loans that are fraudulent. Do not be fooled.



In times of crisis, many people, for lack of liquidity , choose borrow to finance their projects . While the credit market is broad, sometimes there are oversights by the regulators , letting the existence of predatory lenders and abusive .

"How to discover ? Well, a good measure is away of these companies of little prestige, as well as doubts about low interest rates offered. Here are some keys to identify .

1. Too good to be true
Usually these deceptive entities show offers too good in comparison what we can find in the market. personal loans, mortgage , automotive , etc. Moreover, it not rush in acquire a credit , if these companies what pressure.

is estimated that there companies offering loans confusing, misleading and difficult of pay, not allowed to accumulate surplus and eventually may result in the loss of home by lack of payments.

2.
money upfront If a lending institution of asks for a payment by advance can mean very negative signal . This is because or more likely is being compared to a fraud. Request

a loan means the interest a person by receiving money , therefore, has no sense that have that give money to get one .

3. variable interest rates A credit
with adjustable rate of interest can be a good tool for loan for some consumers . But it must analyze what advantage receive a favor .

If you have an interest you can change , then should think what is the worst of cases, not the best .

4. Loan too large
Having more money, not always the best . For So be aware if an institution financial motivates him to commit a loan too big .

5. Excessive fees
Some fees are truly legitimate , experts estimate , claiming that some of them may be hidden fees not appear in the breakdown of costs .

thing to do is be outstanding of excessive fees or additional charges . Add all amounts for which you are gaining. The figures that appear in the loan documents should be the same as those appeared in the initial offer.

Note Original: How to avoid falling deceptive loans

Source: Altonivel.com.mx
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propose creating

Mexico News

IPADE Expert noted that it should be considered alliances with manufacturers in India or China.



Given the development of the automotive industry in Mexico , good opportunity for the creation of a Mexican brand said Miguel Leon Garza , analyst for automotive the American Institute of Higher Business Management ( IPADE).

The analyst said that " Mexico is the emerging the leading exporter of cars with an approximate volume of million and a half year. However, the decisions are taken in foreign and not here. There is no national brand and this should be considered a opportunity. " Leon Garza

said to create a Mexican brand of car , consider alliances between Mexican investors and manufacturers India or China, experienced countries in the development of own brands to countries in developing .

However, we should consider some challenges, such as the development of alternative technologies for consumption more energy efficient of , in addition to analyzing consumer preferences other emerging and foray into the restructuring of the global automotive industry .
Original
Note: propose Mexican brand car create

Source: Altonivel.com.mx
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Mexican brand of car VW Porsche gives ultimatum to accept purchase

International Current

VW suggests that company acquired 49% of Porsche Holding, worth three thousand to four thousand million euros.



(Agencies) -. The German car manufacturer Volkswagen (VW ) has given an ultimatum the Porsche company to decide to the Monday if accepts his offer of purchase as weekly reported Thursday "Der Spiegel ."

According to the publication , the German giant proposed that the company acquires 49% the of Porsche Holding for between three thousand and four billion euros .

The financial offer has been agreed by senior management of VW and the state government of Lower Saxony , second largest shareholder in VW and entitled to veto.

debts Porsche reach nine billion euros and not to accept the offer of VW, in September should return to the same company a credit worth 700 billion that was granted in March, segúnafima "Der Spiegel ."

By creating this joint venture, VW and Porsche would hold 40% of its shares , while federal state of Lower Saxony 20% would have the . The Qatari emirate would owner 15% and the remaining 5% would be in the hands of a state fund . The

of merger negotiations between the two companies have suffered its ups and downs , especially after VW announced in May that interrupted to know exactly with the financial situation Porsche.

Currently, Porsche has participation of 51% in Volkswagen . Meanwhile, problems of liquidity and difficulty accessing new loans because of the crisis complicated their financial situation , however in May, Porsche made public their interest of merge with VW . Original

Note: VW Porsche gives ultimatum to accept purchase

Source: Altonivel.com.mx
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Learn to enter the 'Marketing' industrial base

Marketing Strategy

also called B2B, features adapted to different organizational systems, and responds to challenges of the new competitive environment.



Turbulence market, technology , purchasing power of customers and competitive intensity have marked the changing needs of the leadership role in the industry . Within this context, appears as an effective option the integration of Industrial Marketing , also called " company - company ( B2B or business to business ). According

needs of Industrial Marketing will need then to move from "product orientation " to "total customer orientation ." Doing is the key , as is often perceived in some everything is companies reduced to "poetry and sayings ." So to implement the new system , will require three steps :

1. Implement the overall orientation of the client
It is developing a culture within the company in which the client " is, indeed, the first thing ." The strategies are aimed at increasing the levels of satisfaction of customers, and there is a financial reason for this: la satisfacción es rentable .

Aquí, la empresa necesita : conocer a fondo las necesidades , deseos y expectativas de los clientes ; mantener en toda la organización una actitud permanente de trabajar para satisfacer esas necesidades ; trabajar siempre ' cerca ' del cliente ; e incorporar en toda la estructura de la empresa la ' voz del cliente '.

2. Marketing estratégico
En los mercados industriales se hace necesario definir metas y objetivos , pautando lo que se va a hacer para conseguirlos . Primero, se debe comprender al máximo las reglas del mercado en el que opera cada cuál. Luego, conocer cuál es la estructura del mercado , aplicando Instrumentos de Análisis estratégico ( de Porter, de Ansoff, Boston Consulting, etc. ). Y en base a la información , se desarrollando planes estratégicos ( a medio y largo plazo ).

The implementation of the strategy involves : allocation of sufficient resources financial, personal , time, commercial technology ; Establishment of a functional structure and commercial marked by the functional coordination ; Assign the responsibility of tasks or specific processes to individuals or specific groups .

3. Operational Marketing
Within current trends in B2B is the learn of markets of consumption and services. There is a clear trend the conversion of many industrial companies in utilities, a focus in the enclosed Policy , making the Quality of Service a real weapon of positioning.

Note Original: Learn enter the 'Marketing' industrial

Source: Altonivel.com.mx
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Player to Prevent

Technology

The device recharge its batteries via solar energy through a solar panel with 10 hours of continuous music.



Care for the environment is becoming increasingly important power. In this sense, the technology is one of the major players has been concerned with innovate products Ecological . Such is the case of a player that load their batteries with solar energy.

The apparatus , distributed by the French Nature and Discoveries, charge your batteries of lithium ion by half a solar panel that can be placed in place that receives more sunlight the .

The full charge of its batteries delay between 4 and 5 hours , providing 10 hours of continuous operation. The

device to stream music through a CD while supports MP3 format .

stereo speakers of this player's reproduce music with a power of 2.5 W .

To purchase, you must enter the page of Nature and Discoveries . The cost of this CD/MP3 is 99 euros. Original


Note: Player solar energy based

Source: Altonivel.com.mx
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solar Mexican oil production decline in Internet

News Mexico

Exports fell third from its peak 2.3 million barrels per day reached in 2004.



The exports of Mexican oil could fall into a 150 thousand barrels daily this year, according to estimates of CEO of the English subsidiary of Pemex , Raul Cardoso .

The Mexican exports plunge since production has fallen from a accelerated due to the decline of mature fields, especially the Cantarell .

last year, for example, Mexico exported a half of 1.4 million barrels per day , which meant a drop of 16.8% over 2007.

Without however, the government is preparing contracts for services based on incentives with the hope of to attract big oil to the development of new reserves in areas where Pemex lacks experience, including prospecting in deepwater .

Mexico is one of the oil with greatest potential in the region, therefore, the European are interested in work with the country for the obtain new contracts of services, said Cardoso . Original

Note: Prevent Mexican oil production decline in

Source: Altonivel.com.mx
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mark the passage of the current advertising

Marketing Strategy

The success of an online campaign is not in the volume of investment, but knowing to leverage the Internet.



The advertising is a sector whose investment the Red grew at breakneck speed during the period 2005-2007. In Spain, for example, invested 310.5 million euros of in 2006, representing a growth of 91.38% over the previous year. As 2007, closed with a superior investment to 500 million euros .

These and other data II emerged in the Interactive Advertising Meeting, held last week on the campus of IESE in Madrid . The event was organized for e-business Center PwC & IESE e Spain IAB (Interactive Advertising Bureau ) and coordinated by the IESE Professor Xavier Oliver , bringing together experts of online advertising, which assessed the impact of interactive advertising in various fields : cost of campaigns , actual sales, the brand or loyalty, among other things .

Jaime del Toro, commercial director ElMundo.es detailed the different types of online advertising: the indirect response - email marketing and instant messaging - the direct response - marketing and direct sales results, SEO, SEM or cost per click -, and display advertising - in sponsors of home pages , segmentation of content , social networks and blogs , and integrations and infomercials.

The success a online campaign lies not only in the volume of investments , but able to take advantage the Internet tools that puts the scope of all . In this same line intervened through videoconferencing , Shuman Ghosemajumder , Business Product Manager, Trust & Safety of Google , Who explained the advertising resources that your company offers .

More on TV retentive

Advertise in Internet is a stimulus for sales, becoming almost a fundamental pillar for brands, not only for the volume of investment , but also as the catalyst a new relationship between businesses and consumers . In this line, Ana Arroquia , director of marketing Spain Dove (Unilever ) analyzed the "Dove case" and said that thanks to the Internet , the product could reach more people and more expensive than the television.

For its part, the moderator this meeting, the CEO of OgilvyOne and Jordi Barcelona Urbea OgilvyInteractive stressed the defense of creative Internet by ensuring that there in it more retentive than the television message.

It was not the only case that analyzed during the day . Carlos Homedes , CEO of Nike Iberia, presented the "case Nikeplus " which explains how the sports brand coupled with Apple in 2006 to present a new concept of running - initiative that was attracting the attention of young , while linking sport and music .

This campaign was beyond the product, and created a virtual community where each customer can control their races and exchange views with other members . In this way ' Nikeplus is developing customer experience, ie, he wants to hear what the consumer wants to please "said Homedes . The

prospects of future are encouraging for advertising in Internet ; Marcel • lí Zuazua concluded: " We are in a new era of digital change means a change you can already feel success thanks to of YouTube, iTunes and new forms of interpersonal communication like Messenger. All these changes have transformed, too, the audience and so that the advertising reaches consumers ... and not a uniform mass , but the audience has atomized .

Original Note: Internet mark the passage of the current advertising

Source: Altonivel.com.mx
www.altonivel.com.mx

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Mexico Volkswagen sales by low unemployment starts

News Mexico

Stopping the German company will affect 3,000 workers in Mexico.



(Reuters) -. Volkswagen (VW ) of Mexico Wednesday began yesterday a stoppage that partially affect about 3.000 workers from its plant in Puebla (center) to the low sales national and international , said the company and union. According

vice of Corporate Relations and Strategy VW Mexico , Thomas Karig, " have to react to the low sales that have been seen in international markets, especially in the United States and also Mexico (...) We have to adjust the production trying to ensure that no inventories grow too "he said.

About 3,000 workers of the company stop working 14 days during June and July of staggered in such a way that does not stop any of lines of production . The affected employees will receive four days of salary to 100% and 10 to 50% , said the union .

The plant of Puebla, with a template of 9400 employees, made a total halt activities during three days of last January and announced that renew the contract of 800 temporary workers .

Note Original: Volkswagen Mexico stop by poor sales start

Source: Altonivel.com.mx
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6 tips for Donald Trump to negotiate

Business Consulting

In the world of business know how to negotiate it becomes a necessity, the billionaire tycoon, Donald Trump


negotiate a constant for all employer, this process occurs when people want to get something to change counterpart that also receive what you interested. in turn implies the management of egos, emotions and patience ; of so that efforts culminate in an arrangement where the involved is feel really satisfied .

However, some of the greatest conflicts within phenomenon of negotiation have appeared especially the last years thanks to new technologies, which have led that the people, the decision , want to resolve by phone or email mail rather than personally do .

the foregoing, the world of course know how to negotiate business be transformed into a need, as has been for the billionaire tycoon of real estate , founder of Trump Entertainment and part of a chain of casinos, Donald Trump .

In that sense, his son, Donald Trump Jr , published an article with some tips obtained your father about what to is the best way to negotiate of . Basically appoints 6 rules, pay attention :

1. Learn about what is being negotiated
is essential that the dealer knows the best all aspects subject to negotiation to avoid the counterpart take advantage of some aspect who were unaware .

2. The negotiation is dynamic
There hundreds of techniques of negotiation , but what served in a previous negotiation can not serve morning and certainly a technical not always serve . The people should adapt and change the techniques of negotiation much as there negotiations.

3. Be confident
The counterpart can feel if you are feel weak or no during a negotiation, will negotiate a more inflexible . So it should of confidence in one same and projecting .

4. Flexibility should be
of able to adapt to all negotiations without assume rigid solutions of advance, we must keep the egos and come out with an open mind to negotiate .

5.
always ask is, open the negotiation asking for what you want . If no question a salary increase of will never negotiate, if not ask a price reduction of their suppliers never be able to get discounts. It may be that most times the answer is negative , but if not explains what you can never get .

6. Leaving emotions aside and know when to end negotiations
should never negotiate with emotions must be controlled and find the solution more objectively as possible. Know that not all negotiations will be successful , give by terminana a negotiation in right time could save . Often, says Donald Trump Jr. , the best business are given frustrated these negotiations when they return after . Original

Note: 6 tips from Donald Trump to negotiate

Source: Altonivel.com.mx
www.altonivel.com.mx

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Marketing Strategy

Today's competitive environment requires companies to adapt to the constant changes. Identify what marketing strategies they will be aware of the latest trends and gain more customers.



Step twentieth century XXI to can be recognized through to a simple phrase : " el mundo está cambiando ". Sin embargo, nadie imaginó que este cambio se tornaría cada vez de mayor velocidad .

Sólo basta con ver el escenario actual , donde aparecen nuevas tecnología que acaban con los paradigmas preestablecidos , obligando al mercado y a las empresas a replantearse nuevos escenarios que eviten quedar en el olvido de los clientes .

A continuación le mostramos estrategias a considerar dentro del nuevo marketing :

1. Innovation
Some companies the innovation a maximum that pursues in any approach, have assumed this because one of its competitive advantages . If the customer perceives a brand is continued firing of products, means that be a step of competition. And this is not just about products of technology but is applicable to any sector and any type of business .

2. Reinventing the business model
Many times we strive to improve a product or service , adding features, functionality , flavors or textures difrentes . Still, not achieved achieve the objectives .

However, there occasions where everything described not served , before continuing the same way it is advisable to make a and rethink high the true model of business forward. You should try to reinvent , without focusing on do better, but "different ."

3. Offering the highest quality in the product penetrate
in mind the consumer and make a difference, is the goal of any of marketing department . This goal has different ways, and one of them is to associate a brand the image of " quality", so that just think it , the client not need more information. The people tend to want the best and only the best , fulfilling the desire is become addicted to the brand .

4. Low-cost strategy
is not just to reduce some costs but to apply it in all areas of company, but that if no damage the expectation that the own customer has neither the essence of business itself. This highlights two important points : You must be clever and enter a good dose of creativity this process, and secondly, that if a business model of work, not enough to take 30% of their approaches but must take the maximum the same and to use us for their business .

5. Create a unique consumer experience
Getting the client live an exceptional experience , only and different , will make you willing to pay even more money a product or service similar to can find the competition.

6. Focus on niche markets
If a company tries offer a product pleasing and is chosen by all ages , for both sexes by all social strata , ETC. all you have is that guaranteed never get it buy because it is obvious that they have the same tastes , preferences or needs. Original

Note: XXI Century Marketing

Source: Altonivel.com.mx
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XXI Century Marketing Mexico suffers drop in exports

News Mexico

Inegi reported a 32.8% decline in exports in May, reflecting the recession.



are two main results, according to National Institute of Statistics and Geography ( INEGI), reflect the depth of recession in the Mexican economy : a annual slump of 32.8% in total exports and a sharp drop of 35.5% in imports of goods .

The preliminary report of agency notes that in May took the biggest falls and smaller amounts of foreign trade in 2009 .

From January to May last year exports oil of Mexico totaled U.S. $ 22.813 million , while at the same period of 2009 is were U.S. $ 9.794 million for that concept, implying an annual collapse of 57.1% drop. In May

the income of the currency export goods total was U.S. $ 17.468 million, an amount 32.8% lower than in the same month of last year. The

manufacturing exports, meanwhile, reported an annual contraction of 29.1%, after the fifth month past year entered the Mexican economy U.S. $ 20.114 million from the sale outside of that type of products. While in May in 2009 be obtained U.S. $ 14.266 million by concept that . Original

Note: Mexico suffers drop in exports

Source: Altonivel.com.mx
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Technology News

The TV has 47 inches and lets you view images in three dimensions with glasses.



From now on, do not need to go to the cinema to movies in 3D format this because LG Korea and put the sale Asia in a new TV allowing view images in three dimensions .

And although there and the 3D TV market , this is model emphasizes their 47 inches that allow only have a few glasses to see such images.

THE 47LH5000 LG comes with resolution 1080, of response time of 2 ms , brightness of 500 cd/m2 and contrast of 80.000:1 . Furthermore, Freeview bearing is ready for emissions in high definition .

For 2012, LG expects this market is mature , where 31 million TV and 3D technology will . Original

Note: LG launches 3D TV Source

: Altonivel.com.mx
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