Marketing Strategy
also called B2B, features adapted to different organizational systems, and responds to challenges of the new competitive environment.
Turbulence market, technology , purchasing power of customers and competitive intensity have marked the changing needs of the leadership role in the industry . Within this context, appears as an effective option the integration of Industrial Marketing , also called " company - company ( B2B or business to business ). According
needs of Industrial Marketing will need then to move from "product orientation " to "total customer orientation ." Doing is the key , as is often perceived in some everything is companies reduced to "poetry and sayings ." So to implement the new system , will require three steps :
1. Implement the overall orientation of the client
It is developing a culture within the company in which the client " is, indeed, the first thing ." The strategies are aimed at increasing the levels of satisfaction of customers, and there is a financial reason for this: la satisfacción es rentable .
Aquí, la empresa necesita : conocer a fondo las necesidades , deseos y expectativas de los clientes ; mantener en toda la organización una actitud permanente de trabajar para satisfacer esas necesidades ; trabajar siempre ' cerca ' del cliente ; e incorporar en toda la estructura de la empresa la ' voz del cliente '.
2. Marketing estratégico
En los mercados industriales se hace necesario definir metas y objetivos , pautando lo que se va a hacer para conseguirlos . Primero, se debe comprender al máximo las reglas del mercado en el que opera cada cuál. Luego, conocer cuál es la estructura del mercado , aplicando Instrumentos de Análisis estratégico ( de Porter, de Ansoff, Boston Consulting, etc. ). Y en base a la información , se desarrollando planes estratégicos ( a medio y largo plazo ).
The implementation of the strategy involves : allocation of sufficient resources financial, personal , time, commercial technology ; Establishment of a functional structure and commercial marked by the functional coordination ; Assign the responsibility of tasks or specific processes to individuals or specific groups .
3. Operational Marketing
Within current trends in B2B is the learn of markets of consumption and services. There is a clear trend the conversion of many industrial companies in utilities, a focus in the enclosed Policy , making the Quality of Service a real weapon of positioning.
Note Original: Learn enter the 'Marketing' industrial
Source: Altonivel.com.mx
www.altonivel.com.mx
Also Read:
Brandcoaching: fusion of marketing and personal development
Marketing and technology, excellent pair
0 comments:
Post a Comment